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The world's new way of working

Written by Natalia LIma | Jun 4, 2024 1:20:25 AM

Bureaucratic work is becoming less and less present in the world. However, in many parts of the world, where access to technology is undemocratic and expensive, it is still necessary to go through areas of discomfort in order for this way of working to develop, a situation we have already seen in wealthier and more developed parts of the world.

Currently, the most modern perspective of work is related to what many call the technological dynasty, a term used to convey the idea that only a portion of companies and people can have access. This is not true.

When we talk about the world's new way of working, which is already happening in these golden zones of the globe, we mean that work takes place within an ecosystem of integrated solutions and, above all, is possible for all types of professionals who are looking to see real results from their efforts at work.

Our first challenge

We still think in sectors, segments and boxes. We need to expand this conception and imagine our work as a development treadmill that at the same time meets what we need, but also needs to meet what others need. This requires technology, training and rapid communication.

What do the big companies in the world's golden zones already have?

In short: technology. In addition to software with task and time management capabilities, which deliver features that exist in various software in just one application, there is a flow of extremely broad solutions that can be used globally, without thinking in niche or departments, but rather in the company as a whole.

We're talking about something still seemingly distant. As an example, we can think of "Enterprise Resource Planning" software where we can build an ERP within the platform, or think of Customer Relationship Management(CRM) software that can do the same as any software on the market, or even software for organizing tasks and workflows where each user can build what suits their routine.

That sounds strange! It causes confusion, amazement, fear and mistrust. Right? And do you think that when the wheel was created it was something peaceful and didn't cause the same sensations?

What do the biggest companies in the world's golden zones already know?

The future of work is about time. We can't eliminate controls and, therefore, the bureaucracy that goes with them. But we can eliminate small daily tasks from the bureaucracy. Over the years, we start repeating these controls, which is also a waste of time and so we don't notice the small gaps in time that are lost. That's what Big Tech already knows.

The shortcut keys, which are a first version of the importance of not wasting time, now consume between fifteen and twenty minutes a day, with the average 183 times they are pressed by users.

In other words, Big Tech saves time, that's all.

What are our challenges?

The scenario in developed countries that values companies concerned with reducing screen time is still a long way from our initial stage of technological maturity. We therefore need to look for solutions that deliver automation and small eliminations of repetitive tasks, but without large financial investments. This will be a fundamental first step, just as it was in the golden zones and the Big Techs.

We need to become aware of the need for change. Technology is the form that changes the way we work. Technology is a connector between more work, less time lost at work and more results with less work.