Job search platforms are excellent spaces for sharing thoughts and knowledge. Lately, however, questions have been raised about the quality and depth of the content produced. Right from the potential candidates for a vacancy.
The importance of content
Producing content, and obviously quality content, should not be confused with the race for fame or approval. The real value lies in stimulating critical thinking and provoking reflection and transformative action. The aim should be to arouse the recruiter's interest, not just to promote the author.
The increase in the amount of content on LinkedIn, for example, has led to a proliferation of texts that deviate from these fundamental characteristics. Instead of content that really contributes to personal and professional growth, many publications are indirect marketing strategies, focused on taking the reader on a disguised buying journey.
Here it is important to say: There is no demerit in selling and making money. The challenge lies in balancing the need for revenue with the motivation to engage the network with content that promotes real growth. This balance is crucial to maintaining authenticity and effectiveness.
Talks: the cost of visibility
Another point to think about are talks at trade fairs and paid events. Often, professionals are invited to share their knowledge without remuneration, under the pretext of gaining visibility. This practice can lead to a disproportionate exchange, where knowledge and expertise are exchanged for likes and exposure, with no tangible return for the speaker. Be aware when you're on your network what content is shared, it doesn't mean that because it's a lecture, it's good.
The secret: be intelligent and authentic
Creation takes time, effort and research. Avoid courses that promise quick fixes and look for those that enable you to extract all the genius that lies within you.
Focus on developing your knowledge in a deep and reflective way, and the results will come naturally. True success lies in learning and applying knowledge that really makes a difference, both for you and for those around you.
Ultimately you don't need to be a speaker or create content that gets likes, you need to be intelligent, empowered and show authenticity. That's what people looking for talent want to see on your LinkedIn.